How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 00:56
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Processes
Perception
Product
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
People
Price
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